Transforming MSP program performance in a mission-driven staffing firm
How a firm turned failing scorecards and stalled MSP relationships into record-breaking performance.
“There are almost 25,000 staffing firms in North America alone, so standing out is never easy. It’s even more difficult when the MSP doesn’t understand your value proposition, and treats you like every other firm.”Kelly BoykinFounder, Growth Curve
A mission-driven staffing firm specializing in Opportunity Talent™ was facing stalled performance across multiple MSP programs. Despite strong recruiting capability and a meaningful value proposition, the team struggled to align with MSP expectations, win visibility, or grow their footprint. Through a strategic partnership with Growth Curve, the firm reimagined its approach to MSP delivery, transforming compliance confusion into operational clarity and unlocking exclusive job orders across four high-profile programs.
The problem
Failing scorecards
Performance in key MSP programs was in the red, risking reduced requisition access and program removal.
Lack of operational visibility
Teams were unsure how MSPs measured success or how to improve outcomes within VMS systems.
Brand confusion
Clients and MSP partners lacked clarity on who the firm was and what differentiated them, causing limited traction.
Low priority on MSP jobs
Recruiters focused on low-volume direct business, deprioritizing MSP roles due to low conversion.
No strategic framework
No structured strategy existed for growing within MSP programs, identifying opportunities, or showcasing value.
The solution
Demystified the MSP channel
Guided the team through how MSPs work, scorecards, expectations, and VMS workflows, shifting confusion into confidence.
Modeled effective program engagement
Participated in live MSP meetings to address blockers and coach the team on real-time relationship management.
Built a data-driven recruiting engine
Introduced heat-mapped pipelining and funnel KPIs to reduce time-to-submit and improve interview ratios.
Clarified brand and value proposition
Refined messaging to eliminate parent-organization confusion and position the firm as a high-performing partner.
Turned around scorecard performance
Provided targeting and prioritization strategies that shifted every scorecard from failing to 100% green.
Activated strategic growth strategy
Mapped key relationships and built a framework for scalable, sustainable growth within the MSP channel.
The results
Through a bold, data-driven reset of their MSP strategy, the firm secured exclusive job orders across four major programs and built a scalable, trained account team, replacing confusion with confidence and a clear path to MSP growth.
Ready to fix your MSP scorecards?
Growth Curve helps staffing firms turn failing MSP relationships into scalable, profitable channel growth.
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