All those complex compliance demands and confusing contracts?
The razor-thin margins and tricky pricing model?
The fierce competition - how do you even stand out in this channel?
Feeling like you've lost control of the end-client relationship?

MSPs Are Not The Enemy

You feel like you're bench-pressing more weight than you can handle… and it's exhausting.

About Kelly Boykin, Growth Curve Founder

And while they continue to evolve, MSPs aren’t going away.

Managed Service Providers serve more than 60% of the Fortune 500.

IT DOESN'T HAVE TO FEEL THIS WAY.

You know you’ll need a new workout routine if you want to scale, reduce operational redundancies, and expand your business into new regions and segments. But you’re pulling muscles and sweating bullets trying to keep up with a challenging workout - one that may not even be the right fit for your goals.

Sometimes you need a coach to improve your fitness game - I’m here to coach you towards an MSP strategy that works for your firm (with fewer aches and pains).

MSP Channel Strategy Expert & Fractional Executive.

I'm Kelly Boykin

With over 175 dog years in staffing (that’s real math), I'm a Certified Contingent Workforce Professional (CCWP) and three-time honoree on Staffing Industry Analysts' Global Power 150 Most Influential Women in Staffing list.

I've helped firms (including the largest creative and marketing staffing firm in the world) streamline their MSP channel strategy, find creative opportunities to drive hidden spend, and double the number of programs served. Think of me as a detective for untapped revenue!

But I know working with Managed Service Providers is both an art and a science.

"I don't like MSPs, either."

That was my response when I was asked to take on a new challenge and build an MSP strategy for a large firm.

I'm here to help.

WORKING WITH MSPS DOESN'T HAVE TO FEEL LIKE AN ENDLESS STAIRMASTER

Because I've been in your shoes. I've had to navigate the complex world of MSPs as a supplier, struggling to differentiate and succeed in these programs.

But I've learned that building key relationships, effective processes, and a unique messaging strategy can take you from surviving to thriving. Imagine finding the secret cheat code to MSP success!

I lived on the supplier side so I know what problems you're facing, as I have dealt with them myself. Basically, I’ve been there, done that, and bought the t-shirt!

I have learned what it takes to truly be a trusted partner to an MSP and can help you build the relationships you need.

I will roll up my sleeves and get in the trenches with you to accomplish things. I'm not afraid to get my hands dirty.

Why Clients Choose Me

Of course, I'm not only about staffing and MSPs. (That would be a pretty boring life, huh?) Here are some fun facts about me:

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When I'm not working, you can find me spending time with friends and family, reading, hitting the beach, or being a regular at Disney World. It's the happiest place on Earth, and I'm determined to keep it that way (yes, I'm one of those people.)

1 Beyond MSP Strategy

One of my proudest accomplishments was co-authoring the book "Together We Rise" alongside some awesome women leaders in the staffing industry. All proceeds are donated to the ASA Scholarship program, supporting emerging female leaders in the industry.

I'm deeply passionate about diversity and lifting up women in the industry. I have been a long-time member of, and even chaired, the Women in Leadership Council for the American Staffing Association and I mentor women through the ASA Mentoring program. I've been recognized as one of Pride Global's Trailblazing Women, dedicated to promoting Diversity, Equity, and Inclusion and advancing opportunities for women in the industry. I also sit on the IDEA Council promoting DEI in the industry. Diversity is the spice of life, and I'm here to shake things up!