Well, hello! I'm Kelly, seasoned staffing executive, proven sales leader, and possibly your new favorite MSP whisperer. As a Certified Contingent Workforce Professional (CCWP) and three-time honoree on Staffing Industry Analysts' Global Power 150 Most Influential Women in Staffing list, I've picked up a trick or two over the years.
I've had the pleasure of helping some pretty amazing firms, (including the largest creative and marketing staffing firm in the world), streamline their MSP channel strategy, uncover sneaky opportunities to drive revenue, and get this - double the number of programs they serve.
Embarking on an MSP journey should be an opportunity for expansion and triumph, not just a survival game. As your ally, I'll be right there with you, redefining what it means to collaborate with MSPs and turning this channel into a catalyst for scaling your business to new heights.
Your MSP Channel Strategy Expert & Fractional Executive
Kelly Boykin, Founder @ Growth Curve
Michelle D. Sims
CEO l YUPRO Placement
“We hired Kelly as a fractional senior-leader driving our MSP strategy and our VMS best practices, though with her expertise, she has supported our team in so much more from leadership coaching to marketing and beyond. Kelly's remarkable ability to identify opportunities and suggest impactful strategies and solutions has been integral to our overall growth strategy this year. She is guiding our leaders to build processes and solutions that align with the goals and expectations of our clients, which have an immediate impact, and will yield lasting business benefits.”
immediate impact, and will yield lasting business benefits.
Listen, contrary to some opinions, (combined with a bit of hope?), MSPs aren't going anywhere. In fact, it’s estimated that they serve between 60-80% of the Fortune 500, and the number is trending up! So let’s uncross those fingers and make this channel work FOR you.
With the right strategy, expert insights, tailored solutions, and my unwavering partnership, you might even find yourself hoping they never go away! Stick with me and I'll show you how to use MSPs to your advantage to grow your firm.
With my expert advisory services, we'll assess where you are and create customized (never generic) strategies that fit your business. And with my fractional leadership services, I’ll help you put them in place.
MSP Channel Strategy & Fractional Executive Services
Hope is not a strategy. MSPs are here to stay...
Leon Hendra,
DrBA
“Kelly has been an incredible advocate for true partnership with MSP providers, where she brings an unparalleled perspective on how to build game-changing relationships.”
an incredible advocate for true partnership with MSP providers
Remember report cards from school? For some of us, they were a moment of glory. For others, a source of shame that we repress to the depths of our subconscious shared with that time your shorts ripped in gym class. (Just me? Okay, moving on...)
No matter how you felt about them, the purpose was clear: using standardized, objective measures to evaluate 'good and bad'. The same approach can be a game changer with MSP programs.
We will create this scorecard together so you can:
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Exit programs that aren't working for you. It's like a performance review for your MSP relationships!
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What’s Your MSP Scorecard?
Clarify what ‘good’ and ‘bad’ really means when it comes to which MSPs are right for your firm, and create internal alignment.
Offer feedback to the MSPs so you can both improve (believe it or not - it's not that scary, and they love it!)
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Not every program is ‘bad’. It might just depend on who’s doing the grading…
The title of your post goes here
Common Challenges in MSP Partnerships and How to Overcome Them
